Privacy Policy

Privacy Policy

This policy was last updated on 30th of September 2022.

1. Notifications

1.1. Identification

Sales Armour Limited (CRO: 578687), T/A The Information Lab is the data controller for this website. This policy is established to provide you with a clear understanding of how we manage the data we collect through this website, with consideration for security and protection of Personally Identifiable Information (PII).

1.2. Representative

Phil Byrne of Enable ISO is registered with the Data Protection Commission in Ireland as our Data Protection Officer (DPO). Where appropriate, Phil can be contacted by email to to address issues and concerns relevant to personally identifiable information (PII) being captured and processed by using this website.

1.3. Collection

The data we collect from users of this website is as follows:

  • Personal identifiers, including; name, mobile phone number, email address;

  • Data submitted voluntarily where the user elects to to provide feedback or make a complaint;

  • Cookies data via the user’s browser settings.

1.4. Usage

We process your data for the following purposes:

  • To process user enquiries sent via the contact form, including feedback and complaints;

  • To enroll users in marketing communications, such as; newsletters, product launches, marketing campaigns, etc.

1.5. Recipients

Data submitted through this website is directed to the appropriate department to meet the requirements of the processing, as described above. All personnel involved in the processing of data, including PII, are committed to confidentiality and non-disclosure by contractual arrangement. 

1.6. Storage

Data submitted through this website is stored on our secure information systems, as follows:

1.7. Retention

We retain users’ data for the duration of the processing, extending to not longer than 12 months subsequent to the purpose of the processing.

Exceptions to this policy include:

  • Where there is a need to maintain a record of customer preferences, including where appropriate, personal information submitted by the user.

Regular evaluation of our information systems provides for the effective management of this retention policy, ensuring that applicable personally identifiable information (PII) is purged according to established controls.

1.8. Transfer

Internally, access to data is provided to only those parties who are involved with the direct processing of user enquiries.

To provide for an excellent user experience, we engage with the following third party providers, through the use of website plugins and other embedded applications, as follows:

  • HubSpot is used to track user journeys of registered contacts and to manage all of the communications via the contact form and email subscriptions.

  • Google Analytics provides information on visitors to the website. This information is visible to us via the Google Analytics portal. This information is collected using cookies. This information is anonymised.

This website contains links to external websites which are outside of our control. Please read the privacy information for the destination website should you select one of these externally linked websites.

1.9. Contact

For any queries regarding this policy or the stated controls, please contact us:

The Information Lab Ireland,
Iconic Offices - Southpoint,
Harmony Row,
Dublin 2,
D02 H270


2. Choice

2.1. Opt-in & Opt-out

For user information submitted through this website, consent is obtained at the point of submission. Where the user subsequently decides to opt-out, withdrawing their consent, this is done by making direct contact, by the various means documented above.



3. Access & Correction

3.1. Rectification, Erasure & Restriction of Processing

Rights of Data Subjects

We are committed to ensuring that our obligations toward the data protection rights of users of this website are effectively met, as follows:

  • The right to access: All user data stored on our information systems is available to the data subject upon request by contacting us directly as documented above. Typically, we provide this data in digital format sent to the user provided email address, unless other specific arrangements are agreed;

  • The right to rectification: Where a user identifies that stored information is inaccurate, this can be easily corrected by direct contact, as above;

  • The right to erasure: Where relevant conditions are met, users of this website can request that their personal data is erased by direct contact, as above;

  • The right to restrict processing: Where relevant conditions are met, users of this website can request that the processing of their data is restricted to specific purposes;

  • The right to object to processing: Where relevant conditions are met, users of this website have the right to object to their data being processed in any manner;

  • The right to data portability: Users of this website can request that their data is transferred to a third party organization nominated by them, by direct contact, as above.

Upon receipt of a user request to exercise any of these data protection rights, we are committed to responding to meet our obligations within the earliest practicable timeframe, which will not exceed 30 days.

4. Security

4.1. Controls

To ensure that user information submitted through this website is always managed securely, we have implemented technical and organizational measures, appropriate to the nature of the processing and the data being processed.

  • All personnel assigned to processing activities are subject to confidentiality and non-disclosure clauses in their contracts of employment;

  • Information systems are secured with various controls, including;

  1. Encryption of data repositories and endpoints;

  2. Malware Protection.

To provide a framework for best practice through our organization with regard to information and privacy security management, we have implemented a formal management system which is certified to ISO 27001 by the National Standards Authority of Ireland (NSAI).

We regularly review this privacy policy to ensure it remains suitable and effective in communicating all relevant privacy information, as required by our website users and applicable legislation.

5. Enforcement

5.1. Reporting

Users of this website who would like to request information, enforce their rights as data subjects, make a complaint, or other relevant matters, are advised to seek a remedy from us in the first instance, by contacting us directly as documented above.

If our response does not adequately meet the expectations of the user (data subject), please contact the National authority:

Data Protection Commission
21 Fitzwilliam Square South
Dublin 2
D02 RD28

6. Cookies

6.1. General Information

Cookies are small pieces of data stored on a site visitor’s browser. They are typically used to keep track of the settings users have selected and actions they have taken on a site.

Our website uses first-party and third-party cookies for several purposes.

  • First-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data.

  • The third-party cookies used on our website are mainly for:

    • understanding how the website performs;

    • understanding how you interact with our website;

    • keeping our services secure;

    • providing advertisements that are relevant to you; and

    • providing you with a better and improved user experience and help speed up your future interactions with our website.

Click on the “Cookie Policy” link at the bottom of this page, to manage your cookie preferences.

6.2. Third party processors

Cookies deployed to manage links to third party processors, as notified above, are described in the cookies settings management section of this website. Please click on the “Cookies settings” button at the bottom of this page to review and manage relevant cookies.

6.3. Guidance on Erasing Cookies

The following links explain how to access cookie settings in various browsers:

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