Primark’s Automation Story: Streamlining Payroll with Alteryx
Thu, December 4th, 2025
11.00 AM - 12.00 PM
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Join us for our next Alteryx User Group webinar, featuring Primark’s journey to transforming payroll operations through automation and analytics.
Hear directly from the Primark team on how they leveraged Alteryx to automate and standardise their global payroll processes - improving accuracy, efficiency, and governance across multiple regions.
What You’ll Learn
Primark will share how they’ve used Alteryx to:
Automate and standardise payroll processing, reducing manual intervention and human error.
Extract, cleanse, and validate data from HR and time management systems using business rules for consistency and compliance.
Transform data outputs to meet the exact requirements of multiple payroll providers across regions.
Improve accuracy and efficiency, allowing payroll teams to focus on strategic analysis rather than manual admin.
Why Attend
Discover practical automation use cases directly from a leading global retailer.
Get inspired by real-world results and workflow examples.
Stay up to date with the latest Alteryx innovations.
Network with peers in the Alteryx community and share your own analytics journey.
Agenda
11:00 – 11:05 Welcome & Introduction - The Information Lab Ireland
11:05 – 11:25 Primark Case Study: Automating Payroll with Alteryx - Kevin Page, Payroll Transformation Manager - Global & Selali Aheto-Tsegah, Payroll Analyst International, Primark
11:25 – 11:45 What’s New in Alteryx: Latest Release & Features, David Pansegrouw, Head of Data & AI, Spark
11:45 – 11:55 Exploring Alteryx AI Capabilities - Harry Cooney, Data Engineering Lead, The Information Lab Ireland
11:55 – 12:00 Q&A and Community Discussion